ALMATY, Kazakhstan – July 23, 2026 – As the world embraced the excitement of summer football, SOUEAST successfully held its first Youth Football Championship at CSKA Stadium in Almaty. Centered on youth football development, the event brought together local sports resources to create an open platform for community engagement, demonstrating SOUEAST’s commitment to advancing youth sports in Kazakhstan.
The championship brought together 10 local youth teams in competition, with renowned Kazakh football influencer Adil Tasbolatov invited to open the tournament. On site, Adil Tasbolatov interacted with the young players, drawing on his own experience to vividly embody the sporting values of perseverance, teamwork and determination. Beyond the competition, the event provided valuable encouragement for the children’s growth and served as an important platform for nurturing local youth football culture.
During the event, Adil Tasbolatov test-drove and experienced three SOUEAST models — the S06, S07 and S09. “I’m delighted that SOUEAST supports youth sports and helps build a better platform for young players to grow,” he said. “Because I often need to carry football gear and supplies to and from the pitch, a vehicle’s space and interior quality have always mattered most to me. The S06 left a strong impression this time —its in-cabin storage that makes it easy to stow boots and training bags, and its exterior is young and sporty, perfect fit for users’ daily driving needs.”
This Youth Football Championship reflects SOUEAST’s deep commitment to Kazakhstan and its support for local youth sports development, further strengthening the emotional bond between the brand and local customers. Looking ahead, SOUEAST will continue to uphold its philosophy of “In somewhere, For somewhere, Be somewhere,” integrating into local communities through a broader range of initiatives and creating greater value for its users.
Founded in 1995, SOUEAST is an automotive brand rooted in the international market. In 2024, SOUEAST underwent a comprehensive brand renewal, embracing the brand proposition “EASE YOUR LIFE.” Positioned as a “companion for leisure and travel,” the brand focuses on the multi-scenario needs of family users in daily commuting and leisure travel, offering relaxed and enjoyable mobility experiences for young urbanites worldwide. SOUEAST has now entered 48 countries and regions across the globe and established a sales network of more than 300 outlets, covering Africa, the Middle East, and Central and South America. To date, SOUEAST has launched multiple models including the S06, S06 DM, S07, S08, S08 DM and S09, earning a strong reputation among users in the Middle East, Africa, and Central and South America.
Media ContactCompany Name: SOUEASTContact Person: Weitong LiuEmail: Send EmailCountry: ChinaWebsite: www.soueast-motor.com
